The influence of big data on business decision making is greater than ever. So is the demand for skilled translators and storytellers who can convert analytics into practical insights that lead to viable business solutions. As a result, today’s entrepreneurial thinkers are defined by their ability to transform information into innovation. Discover how Babson’s STEM Master’s in Business Analytics can help you become essential in any organization.

No GMAT/GRE? No problem. There is no GMAT/GRE requirement for 2022 entry.

At A Glance

Duration 9- and 16-month options
Upcoming Application Deadline Rolling
Location Wellesley, MA
Test Optional? Yes
Visa-Eligible? Yes
Average Work Experience 2 years

A Business Analytics Degree to Transform Information into Innovation

The Master of Science in Business Analytics (MSBA) program trains future business leaders on state-of-the-art business analytics tools and techniques, and entrepreneurial thinking and acting so you can navigate complex business problems and create innovative solutions using data analytics. You will also learn managerial skills that are in high demand globally.

  • Identify and formulate business problems or opportunities with data analytics.
  • Communicate these effectively with senior managers and other data scientists in your organization.
  • Produce coherent and relevant analyses
  • Turn the results into actionable tactics and strategies for success

What Makes Babson’s MSBA Different?

  • STEM-Designated. International students on an F-1 visa may be eligible for a 24-month extension of post-completion OPT to work in the U.S.
  • Entrepreneurial mindset and faculty. Learn from world-renowned thought leaders and innovators at a top school of business who will teach you to combine a data scientist’s skillset with an entrepreneur’s mindset.
  • Cutting-edge big data analytics tools. On your journey to becoming a data scientist, you will learn to use advanced analytical techniques to support organizational goals and strategies. You will also gain a deep understanding of prescriptive analytics, predictive analytics, cognitive technologies, machine learning, marketing analytics, and information technology. Prescriptive analytics is a core strength of the Babson experience and often rare in other programs.
  • Gain the skills employers want. Stand out in the job market with fluency in programming languages and data visualization software. We built the MSBA curriculum with input from employers, ensuring you’ll learn the right skills to stand out in the job market. These skills include R, SQL/no SQL, Tableau, and marketing analytics certifications.
  • Storytelling and communicating with data. All graduates of Babson’s MSBA program are skilled at summarizing and communicating insights for different audiences using visual, oral, and verbal methods. You will also learn how to make a logical, clear, and persuasive case for or against the value of using analytics.
  • 52% Women
  • 61% International
  • 24% Domestic Students of Color
  • Average GPA: 3.31
  • Average Work Experience: 2 Years

Learning Goals

By the time you complete your degree, you will build skills in five distinct areas.

Enterprise Strategy

Babson MS in Business Analytics graduates understand the role that advanced analytical techniques can play in the successful achievement of the goals and strategies of an organization. They understand the strengths and limitations of various analytical approaches as well as the social, ethical, environmental, and sustainability consequences of strategic decisions.

Tools and Methods

Babson MS in Business Analytics graduates integrate tools and analytic methods to maximize the value of data in the organizational context. They can select appropriate tools and interpretive methods to ensure that each organizational challenge is addressed using the right approach at the right time.

Entrepreneurial Thinking and Acting

Babson MS in Business Analytics graduates understand and appreciate the complexities of business and social problems. With solid training in technical and communication skills, they are prepared to design and execute innovative and creative solutions based on data analytics in a variety of contexts and organizations.

Communication Skills

Babson MS in Business Analytics graduates are proficient communicators of insights derived from data. They can understand the results from advanced analytical techniques and summarize them appropriately for a variety of different audiences. They can make a logical, clear, and persuasive case for or against the value of using analytics in a particular business situation.

Teamwork and Collaboration

Babson MS in Business Analytics graduates value diverse perspectives and skills within a team and work collaboratively in analytics projects.

Master’s in Business Analytics Curriculum

Learn how to creatively solve big-picture business and social problems with data-driven solutions. The MSBA curriculum consists of 18 required core credits and 12 elective credits, including Babson’s signature action-based learning. With coaching from a faculty member, you and your team will consult for an organization and present your work to company executives at the end of the semester.

  • Entrepreneurship, Analytics, and Strategy of the Firm. This cornerstone course combines our foundational approach to entrepreneurship with an introduction to how individuals and firms create opportunities using analytics.
  • Machine Learning for Business. Gain a practical, thorough overview of cutting-edge tools in machine learning with a hands-on approach to implementation.
  • Marketing Analytics. Learn the foundations and latest advances in marketing analytics.
  • Modern Econometrics for Business. Using an experiential learning approach, this course equips you with a wide variety of modern tools in prescriptive analytics, from business experiments to regression discontinuity. The course also covers time series analysis and forecasting with a hand-on approach using applications from the world of business.
  • Programming for Business Analytics. Learn the latest advances in information technologies from data management to information systems, as well as Python, the fastest growing tool in business analytics.
  • Storytelling / Communication with Data. Polish the foundations of your visual, verbal, and speaking skills to communicate data-driven insights. Become skilled with data visualization tools.
  • Consulting Field Project
  • Cognitive Technologies
  • Deeper / Advanced Machine Learning
  • Technical Operations Research
  • Clouds, Platforms, and Networks
  • Decisions
  • Digital Marketing
  • Economic and Financial Forecasting
  • Enterprises 2.0: Building Social Networks
  • Financial and Macroeconomics Data Analysis
  • Health Economics
  • Marketing Research and Analysis
  • Strategy & Tactics of Pricing
  • Supply Chain Management
  • And more
  • Working as part of a business consulting team, you will execute analytical tasks and present your findings to the organization’s senior management.

Get to Know Your Professors

Babson’s MSBA faculty are experts in big data, artificial intelligence, prescriptive analytics, and more. Most importantly, they are educators who put students first.

The AI Advantage

Artificial intelligence powers everything from e-commerce chatbots to retirement planning. Professor Tom Davenport weighs in on how to kickstart AI projects, and why humans aren't going away.

Aryan Jain MS’17

Your Future Classmates

MSBA students come from diverse undergraduate backgrounds and are driven by a broad range of career objectives. They share a common goal to become the analytics leaders of tomorrow. See how Aryan Jain MS’17 led a team of Babson students in DataFest, a national campus challenge to extract insights from large data sets.

Read His Story
Alumni Outcomes MSBA

Alumni Outcomes

Babson graduate alumni have been hired for analytics roles at organizations including: Booz Allen Hamilton / EMD Serono / LeanBox / LogMeIn / Santander Bank / Staples / TripAdvisor, and more.

Looking for Advice?

We’ve collected our best graduate school advice to help make the process of deciding between programs a little easier.

Take the Next Step

Position yourself as an invaluable resource for connecting an organization’s big data and big decisions. Our team can help you get started. From planning a campus visit to getting your admissions questions answered, we are with you every step of the way.

Get in Touch

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