Arthur M. Blank School
The Blank School engages Babson community members and leads research to create entrepreneurial leaders.
Marketing—the art and science of creating, communicating, and delivering value—is important in all roles and career paths. With an MBA marketing concentration, you will gain a strong foundation in marketing research and strategy to prepare you for a career in marketing.
An MBA marketing concentration will give you the tools and frameworks to create, communicate, and deliver value in a marketing role. Marketing masters degree graduates often go on to careers that involve strategy, analytics, product management, sales, retailing, and communication.
Throughout the concentration, you will learn marketing fundamentals such as how to segment a market, how to establish the right marketing mix of product, price, place, and promotion, how to understand and manage consumer behavior, and more.
Babson's academic centers and institutes provide students with experiences, mentors, events, resources, and more. Through the Centers, students put the concepts they learn in class into practice in the real world.
The marketing concentration faculty teach in all parts of the marketing MBA program. When they’re not in the classroom, they conduct groundbreaking research, consult for companies and startups, and publish in leading media outlets and academic journals.
Assistant Professor Richard Hanna’s marketing classes often include professional online certifications, such as HubSpot, Hootsuite, or Google Academy of Ads. Here's his take on the pros and cons of digital marketing certifications.
The President and CEO of Norwegian Cruise Line joined an MBA class to discuss sales, product design, marketing, and how to stay relevant in a constantly changing market.
Professor Victoria Crittenden’s latest book, a collaboration with nearly 40 scholars from Babson and beyond, offers tips and strategies for women looking to build and grow their ventures.
My favorite class has to be Marketing High Tech Products with Professor Anirudh Dhebar. He made us think in ways I never had before. If I ever need to launch a new product in the future, I’ll have a better idea of what to do.
To help graduate students prepare for careers in marketing, the Marketing Division offers a concentration in General Marketing. To complete a marketing concentration, students will need to complete 9-credits in courses in addition to the core Marketing courses (MKT7800). The 9 credits do not have to be completed in any particular order.
To help guide students in choosing their electives, we have provided course bundles (see below) in specific marketing areas. These courses have been grouped together in order to offer more in depth and knowledge in specific marketing functions.
These courses will not count toward the concentration, but will provide valuable perspective and/or complementary skills. Some great choices include:
For more information on the marketing concentration coursework, requirements, or for other questions, please contact Professor Anirudh Dhebar.